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Guides, comparisons & customer stories

Practical reading on shared inboxes, AI-assisted support, and bringing every customer conversation into one place.

Card reading "Add to cart, in the chat", labelled Product, on a dark teal gradient.
Product6 min read

Your support chat can now put products in the cart

A shopper asks what to buy, the reply shows the product with its real price and an Add to cart button. Also: why "what is your best seller?" made it give up, and what we changed.

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Conceptual diagram of email, website chat, Messenger and Instagram entering a shared inbox. This is an illustration, not a screenshot or measured result.
Engineering6 min read

Why our support inbox counted visits as conversations

A visitor could leave without writing anything and still leave a conversation row behind. We moved creation to the first message, but kept the filters for old empty rows.

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Card reading "2,400 calls, one tie", labelled Benchmark, on a dark teal gradient.
Benchmark16 min read

We benchmarked TypeSafe's Jev against four OpenAI models

The cheapest model on the price page was the most expensive one we ran. And at our real volume, the whole cost question was worth $1.87 a year.

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Card reading "Set it up by asking", labelled Product, on a dark teal gradient.
Product5 min read

We built an MCP server, so you can set up HelpStack by describing it

Setting up a help desk is an afternoon of form-filling. Now you can describe it instead. Also: why we said it would never read your conversations, and then changed our mind.

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Card reading "3,595 price quotes", labelled Benchmark, on a dark teal gradient.
Benchmark11 min read

We asked 15 AI models to quote a price 3,595 times

A model that is wrong by four times gets caught. A model that is wrong by six percent gets sent to the customer.

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Card reading "8 models on a live API", labelled Benchmark, on a teal gradient.
Benchmark8 min read

We tested 8 cheap AI models on a real store’s live pricing API

One asked for a price and got 39.00 EUR for an order that costs 9.60. It had the correct data in front of it the whole time.

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Card reading "Page messages, shared", labelled Guide, on a teal gradient.
Guide8 min read

Facebook shared inbox: how to handle Page messages as a team

Giving three people the Page password is not a shared inbox. Here is what one actually is, what Meta Business Suite covers, and the two limits that catch teams out.

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Card reading "Instagram DMs, shared", labelled Guide, on a teal gradient.
Guide7 min read

Instagram DM shared inbox: let your team answer DMs together

Instagram DMs are built for one person on one phone. Here is what it takes to run them as a team, including the two settings that quietly block every tool.

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Card reading "Three apps to one inbox", labelled Case study, on a dark teal gradient.
Case study5 min read

How Foto Delavnica handles orders across email, Instagram & Messenger in one inbox

Email, Facebook, Instagram, TikTok, and the phone — all asking the same print questions. Here is how Foto Delavnica brought it into one place.

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Card reading "One inbox, whole team", labelled Guide, on a teal gradient.
Guide7 min read

What is a shared inbox? A guide for growing support teams

One Gmail and a shared password works — until it doesn’t. Here’s what a shared inbox is, how it works, and when your team actually needs one.

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