The Gorgias alternative built for social-first stores
All your support channels — Instagram DMs, Messenger, WhatsApp, email, and live chat — in one inbox, with AI-assisted replies. Starts free.
If you're searching for a "Gorgias alternative," you're probably hitting one of three walls: ticket-volume pricing that doesn't fit your current volume, Instagram DMs and Messenger messages piling up, or you're on WooCommerce (or no platform at all) and Gorgias's deep Shopify focus isn't a match. HelpStack is built for exactly that gap.
Who this is for#
You run an online store — Shopify, WooCommerce, or anything else — and support looks like this: ten tabs open (Gmail, Instagram, Facebook inbox, WhatsApp Web, a chat tool), DMs about orders sitting unanswered, an agent toggling between platforms all day. This is a straight comparison — including when Gorgias is the right call and when HelpStack is the better fit for a smaller ecommerce support team.
Gorgias vs. HelpStack — an honest comparison#
Gorgias is a serious, well-built helpdesk with deep Shopify order data inside tickets and a strong reputation among high-volume Shopify merchants. If you run a large Shopify store and order context in every ticket is your number-one need, Gorgias is worth serious consideration.
HelpStack is a different bet: built for the store owner flooded with Instagram DMs and Messenger messages alongside email, who wants AI to draft replies across every channel, needs to serve customers in multiple languages, and doesn't want a seat-heavy enterprise helpdesk before scaling into it.
| HelpStack | Gorgias | |
|---|---|---|
| Yes | Yes | |
| Live chat (web widget) | Yes | Yes |
| Instagram DMs | Yes — unified inbox | Yes (check current plan) |
| Facebook Messenger | Yes — unified inbox | Yes (check current plan) |
| Yes | Check current plan | |
| AI reply suggestions | Built-in, human-in-the-loop | Available (check plan) |
| Auto-translation (40+ languages) | Built-in | Not natively built-in |
| Shopify order data in tickets | No native integration | Deep native integration |
| Works with any store platform | Yes | Primarily Shopify-focused |
| Free plan | Yes | No (check current pricing) |
| Starting price | From €29/month | Higher — check current pricing |
| EU data residency / GDPR | Yes (EU-based) | US-based; check DPA terms |
Gorgias pricing and plan details change — always verify on their site before deciding.
What HelpStack does well#
One inbox for every channel. Email, Instagram DMs, Messenger, WhatsApp, and live chat in a single shared inbox — same agents, same workflow. You stop losing sales because an Instagram DM sat unread for 18 hours.
AI reply suggestions, human in control. AI reply suggestions draft a response from context; your agent reviews, edits, and sends. Routine questions get drafted in seconds and you keep oversight on every message.
Automatic translation. Auto-translation handles 40+ languages both ways — the agent reads incoming messages in their language, and replies are translated back before sending. No copy-pasting into a separate tool.
Works with any store. HelpStack connects to your channels, not your store backend — a clean support inbox whether you're on WooCommerce, Squarespace, headless, or no platform at all.
EU-based, GDPR-friendly. Built and hosted in the EU — a simpler GDPR posture for European merchants, with customer data that doesn't leave the EU by default.
Where HelpStack is the better fit#
- You get meaningful volume via Instagram DMs, Messenger, or WhatsApp — not just email
- You're a small team (1–10 agents) and want a tool that scales without punishing early volume
- You sell internationally and need translation without bolting on another service
- You're on WooCommerce, a custom platform, or multiple storefronts
- You're EU-based and want EU data residency by default
- You want AI to speed up your team without removing human judgment
- The free plan or €29/month entry fits your budget better than enterprise licensing
Where Gorgias is the better fit#
- Shopify is your entire stack and order data inside every ticket is non-negotiable
- You process high ticket volume where the Shopify integrations save real agent hours
- Your team is already on Gorgias and the switching cost outweighs the pricing concern
- You need a large, established integration marketplace
We'd rather you pick the right tool than switch to the wrong one.
Making the switch#
Connect your channels (OAuth for Instagram, Messenger, and Facebook; standard email; a script tag for chat) — most teams are connected in under an hour. Invite your team, turn on AI suggestions, and run in parallel for a week if you want. With a free plan, that costs nothing.